Data provider · Insurance technology
Proving what data is worth to insurers
Built the value analysis used to sell property data to carriers, showing underwriting and claims savings in terms their finance teams could check.
Packages
Three ways to prove the value.
Alt Meridian works with B2B companies selling into complex operations, where value is real but hard to measure, and often tied to where things happen.
01 · From $5K · 1 week
Value Map
Know exactly why customers buy.
- Prep call and review of your deck and recent deals
- Half-day working session with your sales leads
- One-page value driver map
- Quantified value hypotheses and a discovery question guide
Revised until it changes how your team pitches.
02 · From $10K · 2 to 3 weeks
Deal Case
Get one important deal through finance.
- Week 1: kickoff with your rep and discovery with the customer’s champion
- Week 2: ROI model in Excel and a 5 to 8 slide business case for their CFO
- Week 3: review with the champion and revisions
Revisions included until the champion is ready to take it upstairs.
03 · From $25K · 4 to 6 weeks
Value Kit
Every rep can build the case themselves.
- Reusable ROI calculator and business case template
- Team training session
- 6 to 12 value-selling reminders to schedule over six months
Includes a 30-day check-in to tune it on live deals.
Not sure which fits?
BOOK A 20-MINUTE CALL
Selected work
Real estate investment group
Picking where to invest
Built a site selection tool that scores locations on demand, competition, and access, used to guide acquisitions.
Public garden · Southeast U.S.
Turning field data into decisions
Built a mobile and web survey app to map plant collections and log poaching activity, giving staff one view of what is where and what is at risk.
Benchmark
What things are worth, measured.
A weekly breakdown. Each piece names its benchmark, shows the math, and dates the data.
No. 01 · PlaceBe worth the driveDrivers pass [N] gas stations to stop at a Buc-ee’s. What that is worth.
No. 02 · DataWhat is a satellite image of your roof worth to an insurer?A sample business case for property data, from inspection costs to claims.
No. 03 · Contracts[Sports contract breakdown][One line on the contract and the verdict.]
No. 04 · PlaceWhy do data centers end up in towns of 2,000 people?Power, water, fiber, and land, and which one runs out first.
New benchmarks by email
One breakdown at a time.
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About
Josh Willis
I’m a value engineer. I build ROI models and business cases for enterprise technology sales, and spend most of my time with sales teams, customer champions, and the finance people who have to say yes.
Before that I worked in geospatial analytics and insurance technology, including at Cape Analytics. I started in procurement at Halliburton with a geology degree, and later earned a master’s in GIS from Texas A&M.
I started Alt Meridian to do this work for companies that don’t have a value team, and to write about how value works where people can see it.
- Value engineering for enterprise technology sales (current)
- Presales and value work in geospatial analytics and insurtech, including Cape Analytics (acquired by Moody’s)
- Procurement and operations at Halliburton
- MGSc in GIS, Texas A&M